BigXthaPlug Net Worth 2025, Rapper, & New Album

BigXthaPlug Profile

BigXthaPlug, born Xavier Landrum on May 12, 1998, in Dallas, Texas, is an emerging voice in American hip-hop with a raw and aggressive sound shaped by his personal experiences. Growing up in the streets of Dallas, he was surrounded by crime and hardship, which deeply influenced his lyrical style. His early life was marked by legal trouble, and it was during a period of solitary confinement that he began writing raps. These verses later became the foundation of his career. Music quickly turned into a lifeline and a career path for him, offering not just a way to express himself but also a route out of hardship. His authenticity, deep Southern sound, and bold presence in every song quickly caught the attention of local fans, leading to growing support in the Texas rap scene. In 2025, BigXthaPlug is not just an artist; he is a symbol of street survival and success, building both musical legacy and financial strength.

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BigXthaPlug’s Early Career and Breakout Moment

The initial phase of BigXthaPlug’s career began in the underground music circuit. Between 2020 and 2022, he released a series of independent tracks that caught traction on platforms like YouTube and SoundCloud. Songs like “Texas” became instant hits in the Southern hip-hop scene, not only due to their catchy hooks but also because of their honest storytelling. His music stood out with booming beats and lyrics that resonated with people who had seen the tougher side of life. The real turning point came with the release of his debut album Amar in 2023, which showcased his growth and versatility. It wasn’t long before the music industry noticed him, and his streaming numbers began to reflect that attention. His presence grew on Spotify, Apple Music, and YouTube, laying the groundwork for future financial gains. That momentum established BigXthaPlug as not just a local artist but someone with national potential and a fast-growing brand.

Take Care Album and Mainstream Success

After establishing a strong local presence, BigXthaPlug made a major leap into mainstream music with the release of his second album Take Care in 2024. The album received massive praise for its polished production, emotional range, and storytelling. Tracks like “Mmhmm,” “The Largest,” and “Levels” found places on several Billboard charts and were added to top rap playlists across Spotify and Apple Music. This level of exposure pushed his profile to a national level. Fans across the United States and even in international markets began streaming his music in large numbers.

The success of Take Care was not only musical but also financial. Album sales, digital downloads, and streaming royalties brought in significant income. Based on multiple online analytics, it is estimated that BigXthaPlug generated over $300,000 in revenue from the Take Care album alone in its first 12 months. This success also opened the door for brand sponsorships and more lucrative touring deals.

BigXthaPlug’s Top Five Songs

YouTube Channel and Digital Revenue

One of the most powerful sources of income for BigXthaPlug in 2025 is his growing digital presence, especially on YouTube. His official YouTube channel has crossed over 1.1 million subscribers, with several of his music videos receiving millions of views. These numbers translate into serious money. YouTube creators earn revenue through ad placements, music streams, and brand integrations. Given his consistent posting and high engagement rate, BigXthaPlug is estimated to be earning nearly $90,000 to $95,000 per month from YouTube alone. This results in an annual income of approximately $1.1 million, assuming similar traffic trends continue. These figures also exclude revenue from sponsorships, which can add thousands more each month. His YouTube success reflects a keen understanding of modern music marketing, as he releases official music videos, behind-the-scenes clips, and concert footage that keep fans engaged. With such a steady and scalable revenue stream, BigXthaPlug is building not just a fan base, but a long-term digital business.

Concerts, Live Performances, and Touring Income

As his popularity has grown, so too have his live performance bookings. In 2024 and 2025, BigXthaPlug performed in several cities across the U.S., especially in the South and Midwest. His high-energy stage presence makes him a fan favorite at both large music festivals and more intimate concert venues. Live performances are one of the highest-paying activities for musicians, and in BigXthaPlug’s case, each show is estimated to bring in between $15,000 to $30,000, depending on the location and attendance. In April 2025, he even appeared on Jimmy Kimmel Live!, performing one of his top-charting tracks. This exposure further boosted demand for his concerts. With a packed tour schedule and performances at major events like SXSW and Rolling Loud, he is expected to earn well over \$400,000 from live appearances alone this year. Beyond ticket sales, additional merchandise sales at these events further boost his profits, making touring a major part of his financial success.

Business Ventures and Entrepreneurial Goals

Outside of music, BigXthaPlug has begun building his profile as a businessman. In 2024, he founded his own record label, 600 Entertainment, to maintain control over his releases and to give opportunities to upcoming artists from his community. This label has already started gaining recognition in the indie hip-hop scene. In addition, he has launched a streetwear clothing line that combines hip-hop culture with everyday fashion. The clothing brand is gaining traction among younger fans, particularly in Texas and surrounding states. His other investments reportedly include small stakes in real estate, including a few rental properties in Dallas. These ventures show that he is not relying solely on music income but is taking steps to secure long-term financial stability. In total, these side ventures are estimated to contribute an additional $100,000 to $200,000 annually to his net worth. This business mindset, paired with his growing popularity, sets him up for even greater financial achievements in the future.

Estimated Net Worth and Income Breakdown in 2025

All of BigXthaPlug’s revenue sources, music sales, streaming, YouTube, live shows, and business investments, combine to shape his overall net worth in 2025. While some sources estimate his worth at around $500,000, others suggest the figure may be as high as $1.7 million, depending on hidden or unreported income streams such as merchandise sales and private deals. His monthly income is estimated to be close to $90,000, with some months exceeding that due to album drops or concert tours. This means he could be pulling in more than $1 million annually, which is highly impressive for an artist who only broke into the mainstream a couple of years ago. These figures also don’t account for future projects already in the pipeline, which could push his earnings even higher. His ability to scale both his brand and business ventures makes BigXthaPlug one of the most financially promising artists in the underground-to-mainstream transition era.

Personal Life and Humble Beginnings

Despite his rising fame, BigXthaPlug remains grounded in his personal life. His early years in Dallas shaped not only his lyrics but also his core identity. Family and faith have been central pillars in his journey from the streets to stardom. While he keeps many aspects of his private life out of the spotlight, fans appreciate his openness about overcoming hardships. He frequently mentions the influence of his parents, especially his mother, who supported him even during his most difficult times. His lyrics often reflect the pain of poverty, the struggle of redemption, and the hope for a better future, themes that resonate deeply with listeners.

As of 2025, there is no confirmed information about him being married or having children, but he maintains close relationships with childhood friends and mentors who continue to be part of his circle. BigXthaPlug is seen as someone who has not let fame disconnect him from his roots.

BigXthaPlug’s Girlfriend: Jasmine

In 2025, BigXthaPlug is reportedly in a private but steady relationship with a woman named Jasmine. While he has not made any official statements or public appearances with her, close sources and fan communities believe she has been by his side since before his rise to fame. Jasmine is said to be a strong, supportive figure in his life, helping him stay grounded as his career continues to grow. Though she keeps a low profile on social media, fans occasionally spot subtle references to her in his lyrics, where he talks about loyalty, love, and having someone who stood by him through hard times. BigXthaPlug seems to value privacy when it comes to personal matters, which is likely why Jasmine remains mostly out of the spotlight. However, their bond appears to be genuine, and her influence in his life has been quietly powerful, giving him emotional stability amid the chaos of fame.

Notable Collaborations and Musical Growth

In the hip-hop world, collaborations can significantly boost an artist’s reach and credibility. BigXthaPlug has taken full advantage of this by working with both underground rappers and more established names. His most notable collaborations include features with artists like Fredo Bang, Sauce Walka, and Maxo Kream. These partnerships have brought his music to a wider audience, helping his tracks gain traction across different states and demographics. His collaboration with country-rap artist Bailey Zimmerman on the track “All The Way” was an unexpected hit that expanded his appeal beyond traditional rap fans. This move showed his willingness to explore new sounds while staying true to his roots.

These joint ventures have not only elevated his brand but also increased his income through shared streaming royalties, licensing deals, and cross-promotion. Collaborations have played a key role in the growth of his net worth, contributing an estimated $150,000 to $250,000 in 2025 alone.

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Brand Endorsements and Merchandise Sales

With fame comes the opportunity to partner with brands, and BigXthaPlug has made smart moves in this area as well. In 2025, he collaborated with several urban fashion labels, energy drink companies, and tech accessories targeting Gen Z audiences. While the exact value of these deals remains private, industry insiders estimate that endorsement contracts have brought in over $200,000 this year. He also sells his merchandise, including T-shirts, hoodies, hats, and accessories, both online and at his live shows.

His merch line often features bold graphics and lyrics from his songs, making it especially popular among his fan base. Merchandise sales alone are believed to contribute between $100,000 and $150,000 annually to his revenue. This dual strategy of endorsements and self-branded products has positioned him as not just an entertainer but also a young entrepreneur with long-term branding potential.

Lifestyle, Assets, and Real Estate

As BigXthaPlug’s income has increased, so has his investment in lifestyle and property. While he doesn’t flaunt extreme luxury online, he has upgraded from modest beginnings to a more comfortable lifestyle. In 2024, he reportedly purchased a modern home in a gated neighborhood in Dallas, estimated to be worth around $600,000. The house includes a recording studio, a home gym, and a private media room, reflecting both his personal and professional needs. He also owns a collection of custom cars, including a blacked-out Cadillac Escalade and a red Dodge Charger, valued together at over $200,000.

Though not flashy on social media, he occasionally showcases glimpses of his assets, giving fans insight into his success. In addition, he is believed to hold an interest in a few rental properties within Texas, providing passive income. These property investments not only provide financial security but also contribute to the steady growth of his net worth.

Media Appearances and Public Image

BigXthaPlug’s public image has been one of authenticity and resilience. He frequently appears on interviews, podcasts, and YouTube shows where he discusses his journey, struggles, and creative process. His 2025 appearance on Jimmy Kimmel Live! was a career milestone, signaling his entry into mainstream media. He has also been featured in respected platforms like Complex, XXL Magazine, and Revolt TV, where his music and story were praised for their honesty and impact. He remains active on social media, where he interacts with fans and shares updates, often mixing promotional content with motivational posts.

His transparency and real-life experiences have made him relatable, especially to younger audiences who see him as a voice of the streets. This media exposure has enhanced his brand and opened doors for speaking gigs and paid interviews, which together contribute around $50,000 to $80,000 to his earnings in 2025.

Awards, Recognition, and Industry Support

In a short span, BigXthaPlug has earned notable recognition within the rap industry. While he hasn’t won any major national awards yet, he has been nominated for several underground and independent music awards. In 2025, he received the “Emerging Artist of the Year” award at the Texas Hip-Hop Honors, which celebrates rising stars from the Southern scene. The honor was a proud moment, validating the years of hard work and dedication he poured into his music. Industry veterans such as Bun B and Paul Wall have praised his unique style and commitment to staying real in an era where many chase trends.

These endorsements from respected artists have added to his credibility and attracted even more attention from record labels and music execs. Though still early in his career, BigXthaPlug is being positioned as a future heavyweight in Southern hip-hop, and recognition continues to grow with each new release.

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Future Projects and Income Projections

Looking ahead, BigXthaPlug has several projects lined up that could further increase his income and influence. A third studio album is expected to drop by the end of 2025, with teasers already generating buzz on social media. Additionally, he has hinted at launching a YouTube documentary series detailing his life and career, which could bring both viewership and ad revenue. More brand partnerships and a possible global tour are also under discussion, especially with international streaming numbers rising. Industry experts believe that if current growth continues, his net worth could easily cross $2.5 million by mid-2026. The mix of music, content creation, business expansion, and property investments makes him one of the most promising young artists of his generation. With a loyal fanbase and a clear direction, BigXthaPlug’s income trajectory looks more secure than ever, and his journey has only just begun.

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Final Words

BigXthaPlug’s story is more than just about rap and riches, it’s about survival, authenticity, and turning pain into purpose. From confinement to commanding the stage, he has proven that setbacks can be turned into setups for success. With an estimated net worth between $500,000 and $1.7 million in 2025, he is making waves in music, business, and culture. His ability to combine powerful storytelling with smart financial decisions has not only brought him fame but also laid the foundation for long-term wealth. As he continues to grow, fans and industry watchers alike are eager to see what’s next. Whether through his next album, a bold business move, or a new collaboration, BigXthaPlug is focused on building a legacy, and he’s doing it his way.