Starting Your Home Decor Business: How Dropshipping Wallpaper Can Boost Your Sales
There is no place like home, there is no better business than home decor.
The home decor business features one of its most prolific periods. According to global statistics, it reached a value of $215.9 billion in 2023 and is expected to grow to $333.4 billion by the end of 2030. A significant share of this market belongs to a timeless element of decor – wallpapers; its market value reached $1.80 bn in 2023, with the anticipated 4.4% growth till 2030.
Therefore, starting a home decor business, particularly, wallpaper-based, is a promising and beneficial venture. Let’s learn how to join this market.
What Are The Current Wallpaper Trends?
Aiming to attract a modern customer, the business should keep up with the current trends.
Gone are the days of paper-based wallpapers, with dull floral patterns, and a terrifyingly long application process. Nowadays, preference is given to more sustainable and versatile wallpaper solutions, with more simplified application and maintenance routines:
- Application — although glue-applicable wallpaper is still used, peel-and-stick wallpaper is slowly gaining a bigger share of customers, due to the ease of usage and freedom for change.
- Patterns – flowerish patterns are used to create the old-style look of the space, yet, geometry, nature, and expressionism are now more in demand, making a particular statement for every room and space.
- Customization – every business is customer-centric, wallpapers business makes no exception. If the available patterns don’t meet the client’s vision, there is a better solution – print-on-demand wallpaper, which will make the right fit for everyone’s taste.
- Colors – the color palette varies from soft and neutral to bold and bright, often combining both.
Such a diversity of colors, materials, and customized patterns can satisfy every customer’s demand while elevating the value of your business. Yet, it creates another question – how to provide all the types of wallpapers to your store, especially the custom-made ones? And here is the solution – dropshipping wallpaper as the core business operation.
People Also Read?
Thrifty Home Makeovers: Stylish and Affordable Ideas for Every Room
What Is Wallpaper Dropshipping?
Wallpaper dropshipping is one of the most beneficial forms of business, which involves you (as a retailer) and a supplier (the manufacturer). In a nutshell, the dropshipper is responsible for good marketing, and finding clients, while the manufacturer handles the production, inventory, and further shipping. In the end, both sides get the financial benefits, growing their business and profits.
Advantages of Wallpaper Dropshipping
1. Low entry threshold
Unlike a traditional form of business, dropshipping is more ‘starter’ friendly, as there is no need for a large upfront investment into inventory, warehouse facilities, labor force, etc. Instead, there is a chance to start a small company and scale it up gradually, by extending the customer base, and thus, multiplying the profits.
2. Freedom of design
Wallpaper dropshipping is about limitless creativity. Suppliers offer diverse patterns that can fit any taste, as well as an opportunity to create the customer’s own design.
As a result, the customers get precisely what they want, your decor business gains recognition and the manufacturer has a more active flow of orders.
3. Brand development
A decor business based on the dropshipping model, allows the business owner to focus on management and marketing hurdles, while all the production and inventory issues are addressed by the manufacturer.
What makes the dropshipping even more appealing, is the branded packaging. Although all the hard work is done by the supplier, it is the name of your brand that is featured on the packaging.
How To Find A Supplier?
The dropshipping model is the most feasible option finance- and management-wise; yet, it is important to cooperate with a reliable supplier, to provide your customers with the best possible shopping experience and choice. Consider a few basic characteristics:
1. Quality
Quality is a core value of any business targeting long-term market performance. Thus, before agreeing on cooperation with the supplier, ensure the quality of their produce by ordering the samples for further assessment regarding quality, and design.
2. Timing
The modern customer wants to get their order fulfilled as soon as possible. With a variety of delivery options, it shouldn’t take longer than a week, including the manufacturing time and the shipping.
People Also Read?
3. Minimum order quantity
Minimum order quantity, or MOQ, is the basis of cooperation and a business starter, as it ensures that the supplier justifies all the costs for producing and shipping the wallpapers.
A home decor business is a promising idea, as there are always people who want to embellish their living space. The dropshipping business model is an even better solution, as it allows the managers to concentrate on running major business operations without taking care of manufacturing processes, just the properly marketed delivery.
