Top Mobile Commerce Trends That Will Dominate 2024

With smartphones always at our fingertips, our habits have been transformed, and so have the trends in mobile commerce. Over the years, consumer purchasing patterns have shifted dramatically, and the growth of mobile commerce shows no signs of slowing down.

Today, mobile commerce accounts for 73% of the global ecommerce market, a significant increase from 59% in 2017. In the last six months alone, 79% of mobile users have made online purchases using their mobile devices.

Those entrepreneurs who remain competitive are forced to keep up with the times and provide the best user experience.

1. Mobile Shopping Apps

A mobile shopping app transforms your phone into a digital storefront, allowing you to browse and purchase items from numerous retailers. These apps have become essential tools for businesses, as many consumers now favor shopping via their mobile devices. By leveraging mobile shopping apps, businesses can effectively engage customers with notifications about new products and services, ensuring sustained interest.

With the increase in the number of applications, many users’ smartphones are becoming overloaded with data. Those who do not have enough memory to install an application can use a phone cleaner. With  Cleanup App, you can get rid of similar photos and also compress video files. As a bonus, the application allows you to create a secure partition in the memory.

2. One-Click Ordering

One of the major hurdles in mobile commerce is the complex checkout process, requiring customers to enter extensive details manually. One-click ordering simplifies this by using saved profiles for a quick, easy checkout. This convenience reduces abandoned carts significantly—97% on mobile websites vs. 20% on mobile apps. Additionally, mobile app shoppers spend twice as much as those on desktops or mobile sites. Simplifying checkout can boost sales and revenue for businesses.

3. Voice Shopping

Voice assistants like Siri, Alexa, and Google Assistant are revolutionizing ecommerce. Voice shopping, which enables consumers to search for and buy products using their voices, is rapidly expanding. Projected to surge from $2 billion in 2018 to $40 billion by 2023, this trend necessitates that businesses optimize their mobile strategies for voice search and voice-based shopping to remain competitive.

4. Chatbots

Millions of consumers shop on mobile devices daily, making customer support essential. Chatbots, computer programs that mimic human conversations, assist in mobile commerce by answering basic questions and directing complex queries to real people. Available 24/7, chatbots offer immediate responses, ensuring customer satisfaction and reducing the burden on human staff. They can handle high volumes of inquiries, which would be challenging for a person to manage. In fact, 57% of businesses find that chatbots enhance customer experiences, leading to higher ROI for online stores.

5. VR & AR

Virtual reality and augmented reality are revolutionizing the tech industry, with AR already enhancing mobile shopping apps. For example, furniture retailers use AR to show customers how pieces will look and fit in their homes, making shopping more practical and eliminating the guesswork. This technology simplifies online purchases, ensuring items fit perfectly in your space. By 2025, the AR and VR market is projected to hit $35 billion.

6. AI-Driven Personalization

Artificial intelligence (AI) transforms mobile shopping by personalizing the experience. It analyzes browsing history, purchase patterns, and location to recommend products, show targeted promotions, and adjust app content. This caters to individual preferences, making shopping more engaging.

For example, a clothing retail app might suggest new jeans based on your previous shirt and jacket purchases. Similarly, an athletic wear app could recommend running shoes based on your past purchases and browsing activity for running gear.

7. Omnichannel Strategy

An omnichannel strategy is essential in today’s retail landscape. By integrating ecommerce, physical stores, and mobile platforms like apps or social media, retailers can offer seamless shopping experiences. This approach boosts customer loyalty and spending.

Mobile apps are key to this strategy, enabling optimized interfaces, personalized content, and targeted marketing. Push notifications, with a 27.6% open rate, drive purchases 28% of the time, fostering deeper customer relationships.

Conclusion

The mobile commerce landscape is changing fast, fueled by new technology and shifting consumer habits. Retailers who keep up with these trends aren’t just staying competitive; they’re also delivering a superior shopping experience tailored to today’s consumers. The secret to thriving in mobile commerce? Be flexible, customer-focused, and innovative.