Don’t Make These 4 Common Mistakes with Your Online Business
Online retail is the new norm. Not only is it easier and more affordable to start an online business, but it also offers countless benefits like a wider reach, quicker timeline, and little to no overheads.
However, e-commerce also comes with its own unique challenges that budding entrepreneurs need to be aware of. When you’re running or just launching an online business, take care to avoid making these four common mistakes that might lead to your downfall.
Neglecting Customer Experience
A good customer experience is the key to increasing ecommerce sales, earning repeat sales, and building trust. Without physical premises, you forego many of the factors that can make for a positive overall experience.
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This is why e-commerce owners need to pay extra attention to the customer experience and tweak every touchpoint. Make sure your website is visually appealing, user-friendly, and easy to navigate. Everything needs to run smoothly from A-Z.
You also need to ensure quick and secure delivery, high-quality products, and excellent customer service for any queries or issues that might arise. Personalization and friendly service should be included wherever possible.
Ignoring Mobile Optimization
We’ve already mentioned that your website needs to be user-friendly. It needs to look good, be easy to navigate, respond quickly, and not leave your customers hanging while they wait for product pages to load.
However, you also need to keep in mind that nowadays, most online shopping is done on a mobile device. Not all websites automatically translate very well onto mobile, so your web layout might end up shifting and operating poorly on a smartphone.
Make sure you attend to this when building your website. Working with a trustworthy e-commerce platform should make the process very easy, and if you can’t hack it yourself, you can enlist the help of a professional.
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Overcomplicating Your Checkout Process
Loads of e-commerce stores do exceptionally well at snagging their customer’s attention, enticing them with stunning product photography, and getting them to the edge… only to lose the sale at the last minute thanks to an overly complicated checkout process.
If you want to seal the deal, remove any possible friction between your customer and their products. Make checkout and payment as quick, simple, and mindless as possible. Don’t ask for unnecessary information or include any unnecessary steps that might lead to that cart being abandoned.
Underestimating the Power of SEO
Search Engine Optimization (SEO) is the practice of aligning the words on your website with what your potential customers might be searching for online.
This includes your website’s titles and headings, descriptions, and any blog content you post. Consider what your customers might be looking for when shopping, and try to include these words on your website as often (and as naturally) as possible so your website will appear in their online searches.
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SEO is a powerful tool for an e-commerce site (and any other business) and should always be taken advantage of! Work with a professional if you’re not sure how to make the most of your keywords.
